75% believe Advertising Value Equivalencies are not the proper measurement of...
A recent survey of top executives and PR practitioners in the UAE shows that 75% believe Advertising Value Equivalencies (AVEs) are not the proper measurement of PR activities, however 44% still rely...
View ArticleAchieving performance through precision to be focus of next OMD Predicts
The 2012 edition of the OMD Predicts conference, held at Madinat Jumeirah on June 11th, is expected to attract more than 250 delegates. The conference will showcase ways to identify and capitalize on...
View ArticleOmnicom Media Group MENA named one of the UAE's best companies to work for
Omnicom Media Group MENA, the holding of OMD, PHD, Integral and Resolution, has been recognized once again as a top employer in the UAE by the Great Place to Work Institute, ranking seventh.
View ArticleGlobal Leadership Communication Monitor finds UAE residents have more...
UAE residents have more confidence in leaders for 2013 than elsewhere in the world, according to the second annual Ketchum Leadership Communications Monitor (KLCM), a global study which polled 6,000...
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Resolution to showcase best practice in performance marketing at Dubai event
Resolution, the full service performance marketing agency of the Omnicom Media Group, is staging Performance>Next, a half-day conference on March 27th in Dubai. It will highlight ways for brands to...
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Second annual Middle East PR Measurement survey results
The Middle East PR industrys second annual survey of PR practitioners and top executives in the region shows that although 72% of communications professionals believe Advertising Value Equivalencies...
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The American University of Beirut Medical Center appoints Ketchum Raad as...
In a bid to reinforce strategic communication of its 2020 Vision, the American University of Beirut Medical Center (AUBMC) conducted an agency review involving some of the regions leading PR...
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